Responsibilities

• Execute Digital Strategy: Lead regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market.
• Manage the Stack: Own the day-to-day regional implementation and performance of marketing automation tools within the enterprise stack.
• Optimize Local Workflows: Develop regional processes that feed content, data, and campaigns into global platforms to maximize speed-to-market.
• Own Regional KPIs: Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates.
• Build the Measurement Framework: Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets.
• Drive a Culture of Accountability: Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders.
• Close the Loop with Global: Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence.
• Translate Data into Action: Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency.
• Forecast & Plan: Contribute performance-based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance.
• Global-Regional Coordination: Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions.