Sr Manager, Demand Generation - US Based Remote

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 6 months ago

Job Summary

Own demand generation strategy and end-to-end funnel optimization to drive pipeline and revenue across owned channels.

Must-have: 6–8+ years in demand generation with direct pipeline responsibility.
Standout: Proven collaboration with Sales to define MQL/SQL and optimize funnel performance.

Job Description

Responsibilities

Own the Demand Strategy & Planning
Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process.
Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.
Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel
Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.
Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.
Analyze & Assess Full Funnel Results
Define segmentation, ICPs, and value propositions with input from Sales and Product.
Run multi-channel programs through owned channels
Implement performance dashboards, multi-touch attribution, and cohort analysis.
Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns.
Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops.
Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products).
Team Leadership
Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio.
Build a culture of experimentation (A/B tests, holdouts, and incrementality).

Marketing Team

Marketing Team Size

897 (3% of company)

Median Career Experience

17 years

Median Tenure

1.1 years

People

HR / Recruitment

Jessica Rivera

People Operations Specialist

At the company for 6 years 6 months

Marketing Leadership

Hannah L.

Head of Services Marketing and Growth Strategy

At the company for 7 months

Trevor Frandsen, MBA

Marketing and Operations Manager

At the company for 7 months

Andy Johnson

Manager, Marketing Technology & Product Strategy

At the company for 7 months

Elizabeth A. Evans

Senior Product Marketing Manager

At the company for 10 months

Headcount Trend

Current headcount: ~29.4K

Links

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