Sr. Manager, Customer Marketing

Responsibilities

• The Sr. Manager, Customer Marketing will plan, develop and execute a focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution.
• The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved.
• Specifically, deploy essential marketing tactics (4-P’s):
• Price/Product architecture - ensure the right product at the right price in the right size
• Placement – optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers
• Promotion - deploy effective customer push (trade) and cosnumer pull (customer marketing) tactics
• Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
• Work closely with the Field Sales Team on selling each of the 4 seasons.
• Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
• Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)

Requirements

• Minimum Bachelor's degree, preferably in Business, Marketing, or related field
• Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
• Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership
• Willingness to travel as needed
• High proficiency in MS Excel and Office Suite
• Functional SAP user is a plus

Benefits

• At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO).
• Eligible employees may also receive an annual bonus based on company performance.
• Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR