Senior Associate, Customer Marketing Performance Enablement

Responsibilities

• Support performance marketing enablement across data, measurement, and testing with Marketing, D&A, OAT, and P&I
• Build dashboards and executive reporting to improve visibility into customer engagement and performance
• Enable cross-touchpoint data alignment with Marketing and D&A (across Branded Card & Benefit Marketing) to drive consistent insights
• Execute testing agendas with Marketing, OAT and D&A to increase test velocity and actionable learnings
• Partner with D&A and P&I to prioritize and track high-impact data use cases
• Support segmentation and measurement to improve targeting and campaign effectiveness
• Contribute to forecasting and planning with Marketing and Finance to strengthen decision-making based on impact
• Enable data-driven marketing by increasing use of insights in optimization and strategy
• Support rollout of AI-enabled analytics and reporting tools with cross-functional partners
• Track reporting, test plans, and timelines to improve speed and consistency of insights

Requirements

• Bachelor's degree required
• 3+ years in marketing analytics, performance marketing, or similar roles
• Experience with dashboards, reporting tools, and performance metrics
• Knowledge of testing frameworks and campaign optimization
• Understanding of segmentation, targeting, and marketing measurement
• Ability to partner across Marketing, D&A, P&I, and Finance teams
• Strong analytical and problem-solving skills
• Strong project management and organization
• Strong communication and stakeholder management
• Detail-oriented and comfortable in a fast-paced environment

Preferred

• Advanced degree preferred in math, data science, engineering or similar field