Marketing, Communications & Customer Engagement Manager

Pennsylvania, USA (Hybrid)

Salary Not AvailableSenior Level5+ years exp

Posted 1 day ago

Job Summary

Own North America digital marketing and AI‑driven customer engagement, guiding cross‑functional teams to optimize messaging, sales journeys, and market segmentation across key applications.

Define and execute digital marketing, communications, and AI‑driven initiatives for key North American markets.
Lead cross‑functional teams to optimize customer journeys, digital sales, and market‑segmentation targeting.

Job Description

Responsibilities

Drive digital marketing and communication strategies to increase visibility in key North American markets.
Deploy integrated digital campaigns using AI‑powered tools to enhance customer interaction and personalization.
Ensure customer‑centric messaging for key applications with Product Teams.
Restructure internal and external communications aligned to market‑segmentation priorities.
Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high‑quality interactions.
Lead e‑commerce strategy to increase zero‑touch orders above 30%.
Partner with Business Lines and customer‑facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.
Build market‑segmentation strategies with Business Lines to map opportunities and prioritize high‑growth segments.
Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.

Requirements

B.S. degree or equivalent in Marketing or Communications.
Minimum 5 years in marketing/communications management and selling a product or service.
Digital marketing and/or e‑commerce experience strongly preferred.
Experience developing custom landing pages, HTML emails, and other front‑end solutions.
HubSpot experience strongly preferred.
SEO and site‑optimization knowledge.
Effective communication across all business levels.
Ability to negotiate solutions across multiple technical/business areas and vendors.
Proven team‑leadership and vendor‑management ability.
Basic SAP/C4C knowledge.

Benefits

We offer a competitive compensation package (Relocation Assistance, Medical, Dental, Vision, Vacation, Sick, Holiday Pay, 401k, Paternal and Maternal leave, relocation assistance, short-term and long-term disability and more
The safety and well-being of our employees is important to us, which is why we set high standards for your workplace safety.

Salaries

Customer Marketing median pay in the United States

$121K/yr

Most pay falls between $95K and $175K. Based on 302 salaries.

See all Customer Marketing salaries See more Customer Marketing jobs

See all Desoutter GmbH salaries

Marketing Team

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