Sr. Manager, Customer Advocacy

Boston, MA (On-site)

$88K/yr – $132K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Own the Champions program operations, member experience, and cross-functional activation, while shaping measurement, prestige, and budget decisions to demonstrate program value.

  • Lead day-to-day program operations and member experience.
  • Drive cross-functional activation and governance to surface Champion voices.
  • Contribute to measurement and budget decisions to show program impact.

Job Description

Responsibilities

  • Program operations & member experience: Own the day-to-day operations of the Champions program including strategic planning, recruitment and onboarding, member communications, virtual and in-person experiences, and overall member engagement. Maintain program health and quality as it scales, ensuring every member feels the weight and value of what it means to be a Klaviyo Champion.
  • Internal enablement & activation: Support Champions' presence across the product development and go-to-market lifecycle by leading cross-functional projects with Marketing, PMM, Product, R&D, CS, and Partnerships to surface Champion voices at key moments — product research, beta testing, case studies, reference calls, events, content, and social media. Help shift activation from being concentrated at launch to a more consistent presence earlier in the lifecycle.
  • ROI & measurement: Contribute to the continued development of the program's measurement framework, following established methods and processes, to help demonstrate the business value of the Champions program in concrete terms.
  • Program prestige & industry recognition: Support the Champions program's external reputation and visibility by helping members build their professional profile and ensuring the program reflects well on their relationship with Klaviyo.
  • Budget management: Support administration of the Champions program budget and help inform spend decisions that reflect program priorities and member experience goals.

Requirements

  • 5+ years in customer advocacy, community, customer marketing, or a closely related function — B2B SaaS experience strongly preferred
  • Experience running or contributing significantly to a structured advocacy or champions-style program, within established processes and operational policies
  • Experience thinking about program prestige alongside program operations — brand, positioning, and member value, not just logistics
  • Strong cross-functional instincts — comfortable leading a cross-functional project and advising peers across Marketing, Product, R&D, and CS
  • Analytical enough to contribute to a measurement framework — you understand what program ROI looks like and have helped build or evolve one before
  • Strong program management skills — this program is highly visible and operationally complex; rigor without rigidity
  • Strong written and verbal communication; you can tell a compelling story about customer impact to internal stakeholders
  • Comfortable supporting budget administration and spend decisions within established guidelines
  • Candidates with transferable experience in program management, customer success, or partnerships will be considered — advocacy and community experience is ideal but not the only path in

Preferred

  • advocacy and community experience is ideal but not the only path in

Benefits

  • in addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
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Klaviyo

3.7 Glassdoor

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Founded in 2012
Boston, Massachusetts, USA
2.9K employees (330 in marketing)
67% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
16.9%
Direct
77%
Referral
4.3%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
256 (9% of company)
Median Career Experience
14 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.3B
Last Raise
$195.1M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $195.1M
  • May 2025
    Post IPO Secondary • $372.9M
  • Sep 2022
    Secondary Market

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