Responsibilities

• Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
• Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives.
• Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty.
• Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI.
• Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance.
• Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations.
• Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate.
• Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).
• Deliver localizable assets: counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks.
• Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training.

Requirements

• 10+ years of marketing and/or communications experience, preferably in B2B or channel driven industries.
• Prior People management experience required
• Bachelor’s degree required; advanced degree preferred.
• Experience working with B2B channel partners such as distributors, manufacturer reps, and AECs (Architects, Engineers, Contractors).
• Retail media experience preferred.
• Big box retailer experience preferred (e.g., Home Depot, Lowe’s, Best Buy).
• Strong leadership presence with a positive attitude and high sense of accountability.
• Proven ability to manage multiple priorities in a fast paced, cross functional environment.
• Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
• Excellent project management skills with strong communication and presentation capabilities.

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.