Sr Manager Brand Expression

Responsibilities

• Lead campaign copy, messaging direction, seasonal narratives, and editorial storytelling across the brand
• Translate brand strategy, product stories, marketing goals, and guest insights into clear, compelling copy and actionable editorial direction
• Lead and elevate copy to be used across channels including internal presentations and other brand communications
• Build and maintain a consistent brand voice as the brand evolves, ensuring copy feels ownable, culturally relevant, and emotionally resonant
• Identify and help guide internal and external writers, freelancers, agencies, and partners when needed
• Champion the brand voice and help raise the overall quality, consistency, and effectiveness of the creative output
• Move fluidly between high-level concepting, copy direction, and hands-on execution when needed
• Collaborate closely with designers and creative partners to ensure copy and visual expression work together as a cohesive, elevated brand experience
• Inspire a team, fostering strong conceptual thinking, creative ambition, and excellence in execution.
• The ESSENTIALS OF SUCCESS

Requirements

• 8+ years of experience in brand, editorial, copywriting, or creative environments, with demonstrated leadership of writers, creative teams, or external partners. Retail, fashion, beauty, or publishing experience preferred.
• Experience leading, inspiring and managing teams, both internal and external.
• Demonstrated ability to synthesize strategic messages into consumer-friendly concepts and copy
• Superior critical thinking and problem-solving skills and a demonstrated ability to work with cross-functional teams in marketing and merchandising organizations.
• Degree in Journalism, English, or Creative Writing preferred.

Benefits

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.