Responsibilities

• Own the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion — this role covers the entire journey, not just post-sale.
• Build and manage automated nurture sequences for leads who haven't converted yet — email, in-app, and direct mail flows that move prospects to first purchase without sales intervention.
• Design and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation.
• Build retention and expansion programs that move customers from monthly to annual plans and drive upsells — reducing sales' dependency on owning every expansion conversation.
• Develop win-back and re-engagement programs for churned or dormant accounts.
• Build audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at scale.
• Partner with Customer Success to identify at-risk accounts early and build intervention programs before accounts churn.
• Own lifecycle reporting and attribution — activation rates, conversion rates, NRR impact, and revenue influenced across all programs.
• Manage the marketing automation stack for lifecycle execution: HubSpot, customer data, segmentation tools, and the LettrLabs platform itself.
• Run structured A/B tests across subject lines, send cadences, channel mix, and content to continuously improve performance.

Requirements

• 4–8 years in lifecycle, retention, or CRM marketing in a B2B SaaS environment — with ownership of both pre-purchase nurture and post-sale programs (highest priority; post-sale only backgrounds will not be considered).
• Hands-on experience building and managing automated programs in HubSpot, Marketo, Customer.io, or a comparable marketing automation platform — you build the workflows yourself, not just direct someone else to.
• Demonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction — with numbers to back it up.
• Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.
• Analytical enough to own your own reporting — you can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.
• Strong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.
• Experience with in-app messaging or product-led growth motions is a meaningful plus.
• Comfortable operating independently in a fast-moving environment where priorities shift and you're building infrastructure that doesn't yet exist.
• Must be willing to work on-site regularly in at our office in Culver City
• Experience with on-site marketing activation and senior stakeholder collaboration is a plus.

Preferred

• Experience using direct mail as a lifecycle channel alongside email — or curiosity to build that motion from scratch.
• Background in home services, e-commerce, or SMB-focused B2B SaaS audiences.
• Experience with multi-channel attribution and revenue influence modeling.
• Familiarity with product analytics tools (Mixpanel, Amplitude, or similar) to inform lifecycle trigger logic.