Drive end-to-end global lifecycle campaigns across channels to increase product adoption and reduce churn for Vagaro.

• Own end-to-end development and management of onboarding, upsell and retention campaigns across channels (in-product, email, SMS, Push) with strategy, copy, setup, testing, localization, reporting, and optimization.
• Write and own campaign copy across emails, SMS, push, and in-app messages tailored to campaign goal, audience, and channel.
• Collaborate with customer success, product marketing, performance marketing, and sales to anchor campaigns on measurable objectives, audience, channel, and messaging.
• Continuously improve program methodologies and lead change using industry-standard processes.
• Present program performance and successes to leaders on a regular basis.
• Monitor campaign analytics and partner with BI to report results and recommend optimization actions.

• 6 years’ experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
• Comfortable working with large sets of digital marketing and product usage data to inform strategy.
• Meets aggressive goals and challenges status quo to drive objectives.
• Outstanding verbal, written, and interpersonal communication and executive presentation skills.
• Excellent cross-functional collaboration with influence to align on vision for driving performance.
• Strategic problem solver with strong analytical skills for campaign optimization.
• Experience owning end-to-end execution of marketing campaigns for self-serve and sales-assisted buyers.
• Strong creativity to connect Vagaro’s products to customers’ business objectives.
• Experience working closely with product management, product marketing, and data analytics.
• Hands-on, get-it-done attitude with excellent project management for complex, cross-functional global campaigns.

• HubSpot certification preferred

• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
• Beauty Perks: $30/month reimbursement for Vagaro services (health, beauty, or wellness).
• Food Perks: $50 monthly stipend for onsite microkitchen and a DoorDash DashPass.
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, LinkedIn Learning.
• Financial Security: 401k with 4% matching and optional life/supplemental insurance.
• Stay Active: On-site gym access, flavored water, and basketball court.