Responsibilities

• Own end-to-end development and management of global onboarding, upselling and retention campaigns across channels (in-product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction.
• Collaborate with IT and Engineering to optimize integration within Vagaro technology framework.
• Work with customer success, product marketing and performance marketing teams to create personalized and consistent cross-channel retention and upselling messages.
• Iteratively test and improve all marketing streams to optimize customer experience while increasing MRR and LTV.
• Consistently improve upon and lead change in program methodologies; employing industry standard processes and constantly looking for opportunities to improve effectiveness and efficiency.
• Present regularly on program performance and successes to leaders.
• Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting and communicate results effectively to the team with recommended actions for optimization.

Requirements

• 4-6 years’ experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
• Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
• Meets aggressive goals for the business with an eagerness to challenge the status quo in order to meet objectives.
• Outstanding interpersonal, verbal, and written communication, problem solving, and executive presentation skills.
• Excellent cross-functional collaborator, striking deep relationships and ability to influence functional teams to gain consensus on vision for driving performance objectives.
• Thorough, strategic problem solver with strong analytical skills to synthesize raw data into useful campaign optimization strategies for new and existing initiatives
• Experience owning end-to-end execution of marketing campaigns for self-serve and sales-assisted buyers, from ideating to building, monitoring, optimizing, and reporting.
• Strong creativity with the ability to understand how Vagaro’s products relate to achieving our customers\' business objectives
• Previous experience working closely with product management, product marketing, and data analytics.
• Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional global campaigns
• Excellent Knowledge of Hubspot and Salesforce
• Positive attitude, team-oriented, energetic, and optimistic

Benefits

• Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
• Generous PTO: 15 accrued days, plus 10 company holidays annually.
• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
• Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
• Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
• Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
• Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!