Sr Lead, Shopper Consumer Insights

Minneapolis, MN (Unknown)

$93K/yr – $121K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Owner of data-driven shopper insights programs, leading complex analyses, client engagements, and insight-to-action storytelling across multiple data sources and channels.

  • Own end-to-end shopper insights projects
  • Drive client strategy and upsell opportunities
  • Mentor teammates and share best practices

Job Description

Responsibilities

  • Data management and analysis: Leverages and transform complex data sets into compelling and easy-to-understand visualizations and narratives
  • Integrate scan, point-of-sales, panel, customer sentiment, and geodemographic data with shopper data to create a comprehensive solution
  • Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
  • Work independently to solve complex problems
  • Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team Viewed as a go-to resource with a specialty within a tool, system, or process
  • Manages multiple internal team projects and deliverables
  • Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests and oversees a significant direct client portfolio
  • Cultivates and maintains high-level relationships with client partners, internal cross-functional teams and key stakeholders acting as a trusted advisor
  • Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
  • Ensures that strategies and deliverables are aligned with clients’ goals and expectations

Requirements

  • Bachelor’s degree
  • 8 -10+ years’ experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields
  • Category management is a plus
  • Experience working within retailer systems and datasets
  • Strong understanding of: Syndicated data, Shopper loyalty data, Greenfield, Shopper, category, and market insights
  • Proven ability to: Translate insights into commercial opportunity, Strategic, entrepreneurial mindset, Strong CPG and retail experience, Proven analytical skills with the ability to interpret data, solve problems, and translate into action-oriented recommendations
  • Proficiency developing brand and category growth plans and initiatives based on shopper and category trends
  • Ability to lead a client through a customer-driven, shopper-based strategic planning and reporting against plan
  • Demonstrated consulting and influence skills with retailers, clients, and peers
  • Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution

Benefits

  • Competitive base salary with performance incentives
  • Full‑Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Training and Career Development
  • Generous Paid Time‑Off
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Advantage Solutions

At Advantage Solutions, we're the unseen architects behind your everyday purchases. From pantry staples to your online shopping carts, we ensure your favorite goods are always in stock and within reach by connecting manufacturers to the right retailers and teaming up with retailers to figure out the best ways to get those products into your hands. We specialize in elevating brand presence, enhancing retail strategies, and creating memorable brand experiences.Our purpose is to connect people with products and experiences that enrich their lives. How do we do that? Through our mission: to generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop, and our values: Put People First, Serve with Heart, Lead with Insights, Execute Relentlessly and Win Together. Check us out at advantagesolutions.net.

Founded in 1987
St Louis, Missouri, USA
27K employees (6,026 in marketing)

Salaries

Posted range

$93K/yr – $121K/yr

Taken straight from the job posting.

See all Advantage Solutions salaries

Marketing Team

Marketing Team Size
5,966 (22% of company)
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
140.1K
Traffic Source Mix
Search
30.3%
Direct
58.5%
Referral
8.7%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~27.2K

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Sr Lead, Shopper Consumer Insights

Advantage Solutions · Minneapolis, MN · Unknown