Responsibilities

• Strategic Annual Planning & In-store and On-line Execution
• Supports annual plan development and owns execution of shopper marketing plans for assigned regional retailers, using shopper and retailer insights to reach shoppers across key touchpoints in their shopping journey.
• Coordinates day-to-day agency and vendor workstreams, providing clear briefs, feedback, timelines, and adherence to brand standards to deliver strong campaign execution.
• Builds integrated physical and digital campaign recommendations that ladder to brand objectives and retailer opportunities.
• Tracks campaign performance and summarizes results and learnings for manager and cross-functional review.
• Maintains productive working relationships with agency partners to support campaign execution, optimization, and understanding of evolving retail media capabilities.
• Develops compelling selling tools and presentation materials that help Sales partners win distribution, display, merchandising, and unlock incremental investment opportunities.
• Budget Management & Financial Management
• Supports annual budget development by translating brand priorities, growth goals, shopper insights, and retailer opportunities into recommended investment plans.
• Helps ensure investment recommendations are disciplined, objective-based, and informed by performance expectations and available ROI indicators.

Requirements

• Bachelor’s degree required, MBA preferred.

Preferred

• MBA preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.