Responsibilities

• The Sr Manager, Shopper Marketing - Convenience is responsible for defining and executing Red Bull´s Shopper Marketing strategy within Convenience and programming in national and regional convenience customers.
• This position serves as the primary liaison between Brand and Key Account teams – translating national brand campaigns, consumer activations and product innovation into high impact, channel-specific shopper programs.
• In this role, the Sr. Manager develops the long-term Shopper Marketing vision and strategic roadmap for the Convenience channel, ensuring alignment with Brand, Sales and business growth priorities.
• By leveraging shopper, category and retailer insights, they identify growth opportunities and translate them into strategies that drive revenue, market share and brand equity.
• The role also influences cross-functional priorities and resource allocation across Brand, Sales, Category Management and Customer teams to maximize impact and deliver sustainable growth.
• This person develops and executes on-brand retail initiatives that meet shopper needs while delivering against both brand and customer priorities.
• Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager develops programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.
• This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including; generation of sales tools, creation of design and messaging, and definition of targets and look of success.
• They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution.
• They will be the key Shopper Marketing representative at top National & Super Regional Account both internally and at customer meetings, and responsible for the development of high-impact, customer-specific shopper programs.

Requirements

• 8+ years of experience in CPG environment, ideally within Brand and Shopper Marketing.

Preferred

• Field experience is a plus.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)