Description
About the role
We are seeking a Sr. CRM Developer to lead the technical development and optimization of our omnichannel marketing and patient engagement campaigns. This is a hands-on engineering role that will focus on designing, building, testing, and optimizing marketing automation journeys using CRM tool, integrating it with a modern digital ecosystem including CDP, Twilio, data analytics, patient scheduling, and content platforms.
Reporting to the Director, Digital Engineering, you will play a key role in expanding our personalization strategy, increasing engagement, and driving conversion uplift across email, SMS, push, and in-app messaging—while supporting ongoing platform migration, architecture improvements, and marketing innovation.
This is a hybrid role out of our Vienna, VA or Raleigh, NC offices with a minimum of two onsite days per week.
You Will

• Develop, deploy, and maintain CRM Canvases, email campaigns, push, in-app messages, and SMS journeys (Twilio).
• Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications.
• Build HTML5/CSS-compliant, responsive templates; handle cross-channel creative execution.
• Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs.
• Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations.
• Create and manage CRM APIs, webhooks, data extensions, segment logic, and external integrations (e.g., CDPs, mobile apps).
• Oversee data schema design, ingestion, and campaign data pipelines; ensure clean and secure integrations.
• Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and related Martech stack.
• Support accessibility, deliverability, and compliance best practices.
• Troubleshoot issues in segmentation logic, audience targeting, campaign performance, and message delivery.
• Maintain accurate documentation and collaborate using tools like Jira, Confluence, Git, and PPM platforms.
  

About You

• Bachelor’s degree in Computer Science, Marketing Technology, or the equivalent combination of education, skills and experience.
• CRM Certification(s) preferred
• Proven experience using Liquid, CRM APIs, custom events, CRM Currents, and campaign automation features.
• Strong SQL skills; experience handling large datasets and custom segmentation logic.
• Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats.
• Experience with cross-channel strategy including SMS (Twilio), Inkit (print), in-app, and push notifications.
• Familiarity with CDPs (e.g., Microsoft CI), and their use in campaign orchestration.
• Solid understanding of data modeling, user identity management, and preference centers.
• Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation
• Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Postal vendor, CRM Currents, and CMS platforms
• Understanding of HIPAA compliance, security best practices, and consent-driven communication.
• Highly collaborative and detail-oriented with the ability to multi-task in a fast-paced environment.
• Data-driven mindset with a passion for driving patient engagement and conversion uplift through experimentation.
• Comfortable working across global teams in hybrid/remote environments.
• Strong verbal and written communication skills, capable of translating complex technical topics for non-technical stakeholders.
• Eager to innovate, test, learn, and continuously optimize.
  

Grow With Us

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one
  

Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.