Responsibilities

• Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
• Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.
• Drive revenue through sophisticated segmentation, targeting, and personalization strategies.
• Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.
• Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.
• Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
• Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
• Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.
• Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.
• Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.

Requirements

• 4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry.
• Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
• Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
• Strong understanding of segmentation, automation, and the digital customer journey.
• Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
• A proactive communicator who thrives in a cross-functional, fast-paced environment.

Benefits

• Salary: $100,000 - $115,000
• Hybrid Work Model - San Francisco, 3 days office/2 days home
• Medical, Dental, Vision
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands