CRM Manager - Hybrid

Brown Deer, WI (Hybrid)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own the CRM strategy, governance, and adoption, partnering with Sales, Demand Generation, Service, and Operations to improve data quality, process efficiency, and customer-centric outcomes.

  • Set and execute CRM roadmap across teams
  • Ensure data governance and measurement of business impact
  • Drive adoption and continuous improvement through training and change management

Job Description

Responsibilities

  • Lead the CRM strategy and roadmap to support business objectives.
  • Define and prioritize CRM capabilities to meet evolving business needs.
  • Establish data governance standards to ensure data quality and integrity.
  • Partner with Sales, Demand Generation, Service, and Operations to improvecustomerexperience.
  • Drive process improvements and automation to increase efficiency and scalability.
  • Promote CRM adoption through training, support, and change management.
  • Monitor CRM effectiveness and business outcomes, identifying opportunities for improvement.
  • Serve as the CRM business owner and advocate for customer-centric processes.

Requirements

  • BA/BS in Business, Information Systems, Marketing, or related field, or equivalent experience.
  • Five or more years of experience in CRM management, sales operations, customer experience, or business process leadership.
  • Experience defining CRM strategy, business requirements, and process improvements that support organizationalobjectives.
  • Experience with Salesforce or comparable CRM platform preferred.
  • Background in manufacturing, distribution, or B2B environments preferred.
  • Knowledge/Skill/Ability - Strong proficiency with CRM platforms to support business processes, sales effectiveness and customer engagement. - Comprehensive knowledge of CRM strategy, customer lifecycle management, and sales processes. - Excellentanalytical, problem-solving, communication, and stakeholder engagement skills - Experience defining business requirements, process improvements, and adoption strategies. - Knowledge of data governance, reporting, and business performance metrics. - Ability to lead change, influence stakeholders, and drive user adoption across the organization. - Experience trainingand supporting users at all levels.
  • Required Qualifications are represented above.

Preferred

  • Experience with Salesforce or comparable CRM platform preferred.
  • Background in manufacturing, distribution, or B2B environments preferred.

Benefits

  • Bonus Plan
  • 10 Paid Holidays
  • Paid Vacation and Personal Time
  • Four Weeks of Paid Parental Leave with no waiting period
  • 401K Plan with Employer Match (fully vested on day one)
  • Company-Funded Short-Term Disability
  • Health, Vision, and Dental insurance
  • Quarterly Company Events and Lunches
  • Have a say in TAPCO Happenings by joining the Fun or Safety Committee
TAPCO (Traffic and Parking Control Co., LLC) logo

TAPCO (Traffic and Parking Control Co., LLC)

As an industry-leading innovator, TAPCO manufactures and distributes a wide portfolio of traffic and parking safety solutions designed to increase safe travels for all.Since 1956, we have set the standard for delivering reliable, cutting-edge traffic safety enhancements. From our world-renowned line of LED-enhanced BlinkerSign solutions to our pedestrian crossing products and early detection warning systems, safety is at the heart of all TAPCO innovations.

Founded in 1956
Milwaukee, Wisconsin, USA
287 employees (11 in marketing)

Traffic Signals

Monthly Visitors
23.1K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
57.3%
Direct
35.6%
Referral
3.1%
Social
2.5%
Paid
1.4%

Headcount Trend

Current headcount: ~291

Marketing Team

Marketing Team Size
11 (4% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1