Senior Manager, CRM and Retention Marketing

Park City, UT (Unknown)

Salary Not AvailableSenior Level6+ years expFull time

Posted 17 hrs ago

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Job Summary

Own and drive retention, loyalty, and lifecycle marketing programs to grow CLTV and engagement across email, SMS, and cross-channel journeys, while leading data-driven testing, segmentation, and innovative CRM initiatives.

Own retention KPIs and lifecycle journeys
Collaborate with analytics and creative teams to optimize programs

Job Description

Responsibilities

Retention Strategy & CLTV Growth
Define and execute a comprehensive retention strategy focused on increasing CLTV, purchase frequency, and customer engagement
Own key retention KPIs including repeat rate, churn reduction, AOV, and cohort performance
Develop customer segmentation strategies to personalize lifecycle journeys across channels
Identify and scale high-impact opportunities across onboarding, cross-sell, and winback
Email & SMS Marketing
Lead the strategy, planning, and execution of email and SMS programs across all lifecycle stages
Oversee campaign calendar, automation flows, and triggered messaging (welcome, post-purchase, replenishment, winback, etc.)
Continuously optimize channel performance through testing (creative, cadence, offers, segmentation)
Partner with creative and content teams to deliver compelling, on-brand messaging

Requirements

6-8 years of experience in CRM, retention, or lifecycle marketing, preferably in DTC or ecommerce
Proven track record of driving CLTV growth and retention performance at scale
Deep expertise in email and SMS platforms (Klaviyo, Attentive a plus)
Experience owning or contributing to loyalty program strategy and execution
Strong analytical mindset with experience in cohort analysis, segmentation, and testing frameworks
Ability to balance strategic thinking with hands-on execution
Excellent cross-functional leadership and communication skills
Experience managing and developing teams

Skullcandy

Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.

Founded in 2003

Park City, Utah, USA

341 employees (61 in marketing)

www.skullcandy.com