Responsibilities

• Work with the Marketing team to develop and execute digital marketing campaigns in French.
• Conduct keyword research in French and understand the local SERP landscape.
• Identify new SEO optimization opportunities and content insights that are locally relevant.
• Scope link building opportunities and perform outreach efforts with a focus on French websites.
• Review French translations to ensure our standards of localization are being met.
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies.
• Perform local market research and competitor analysis to identify new acquisition growth opportunities.
• Monitor market specific performance metrics and support with regional reporting for France and other regions.

Requirements

• Native fluency in French.
• Bachelor's degree with strong academic performance.
• A growth mindset: willingness and ability to learn about digital marketing.
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies.
• Strong interpersonal skills and the ability to build/maintain relationships at every level.
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail.
• Ability to problem solve and take initiative with minimal guidance.
• Ability to provide, receive, and incorporate constructive feedback.
• A+ team player!

Preferred

• Degree in Marketing.
• Experience copywriting in French.
• One of other languages (Russian, Korean, Polish, or Swedish) as a plus.
• HTML, CSS, and experience working with a content management system.
• Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console).
• Experience with digital advertising, A/B testing and email marketing.
• Experience creating, manipulating and extracting insights from Tableau dashboards.
• Experience analyzing large data sets.
• Mastery of spreadsheets and analysis functionality.
• Experience running successful link-building campaigns through email outreach, vendor management, relationship building.

Benefits

• We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
• Lucid values diverse perspectives and is dedicated to creating an environment and culture that is respectful and inclusive for everyone.
• Lucid is a hybrid workplace.