Responsibilities

• Brand and positioning - Own Kiedle's voice, visual identity, and premium kidult positioning; maintain clear, consistent messaging across every customer touchpoint.
• Content and creative execution - Plan and create content for Kiedle’s social media, website, email campaigns, and product launches. Coordinate product photography, video content, UGC, and outside creative support when needed. Review all content and campaign materials before publication.
• Growth and acquisition - Manage organic social media, creator partnerships, paid advertising, email marketing, SEO, and other growth channels. Test and improve campaigns to increase website traffic, conversions, and sales.
• Website and lifecycle marketing - Own marketing-related website content, merchandising, landing pages, blog publishing, and conversion improvements; coordinate developer updates, test completed work, and manage welcome, launch, abandoned-cart, post-purchase, review, and win-back email flows.
• Campaigns and launches - Plan and execute product launches, seasonal campaigns, promotions, and go-to-market plans across creative, website, email, social, creator, and paid channels.
• Creator and community programs - Manage creator research, outreach, product seeding, affiliate partnerships, UGC collection, usage permissions, community engagement, comments, and relationship follow-up.
• Performance and operations - Maintain marketing calendars and trackers, assign and follow up on tasks, resolve or escalate blockers, track KPIs, and provide clear weekly progress and performance reports.
• Cross-functional and foundation building - Partner with founders, product, and design on packaging, product storytelling, and go-to-market strategy; build repeatable processes, playbooks, and systems that support future team growth.

Requirements

• 4+ years of hands-on marketing experience, ideally with a consumer, lifestyle, DTC, or product-led brand.
• Proven experience building and executing brand, content, social, creator, email, and growth programs.
• Strong creative judgment with the ability to turn product features into compelling stories and campaigns.
• Comfort using data to improve acquisition, engagement, conversion, retention, and revenue performance.
• Excellent project management, communication, and follow-through in a fast-moving, early-stage environment.
• Ability to Commute: Wylie, TX 75098 (Required)

Preferred

• Marketing physical consumer products, design-led brands, or ecommerce businesses.
• Hands-on use of Instagram, TikTok, Youtube, Pinterest, paid social, email platforms, website CMS tools, and analytics.
• Creator/influencer programs, product launches, affiliate marketing, SEO, photography, styling, or UGC production.
• Experience using AI tools for photo generation, video creation, editing, and content production.
• Marketing: 2 years (Preferred)

Benefits

• Dental insurance
• Flexible schedule
• Vision insurance