Responsibilities

• Marketing Strategy: develop and executed the Firm’s marketing strategy, create marketing plans aligned with the Firm’s business goals, identify new opportunities for growth and client acquisition, manage the Firm’s marketing budget and allocate resources effectively.
• Digital Marketing: oversee advertising campaigns including, Google Ads, LSA, Facebook, YouTube and other digital channels, manage website performance, conversion optimization and landing page strategy and monitor industry trends and recommend innovative marketing initiatives.
• SEO & Website Strategy: develop and oversee local and organic SEO strategies, improve website rankings and organic traffic, optimize Google Business Profiles, LSA, and online directory listings, and coordinate website and marketing enhancements with outside vendors.
• Marketing Analytics & CRM: manage marketing technology, CRM systems and lead attribution, develop and analyze dashboards and reports measuring marketing effectiveness, track KPIs including lead volume, cost per case, conversation rates and ROI.
• Vendor Management: manage relationships with marketing agencies, advertising partners, photographers, media vendors, and technology providers and evaluate vendor performance and negotiate and manage contracts.
• Leadership: collaborate with the Brand & Content Manager to ensure all campaigns align with the Firm’s bran, present marketing reports and recommendations to Firm leadership, and foster innovation and continuous improvement across all marketing initiatives.
• Additional Responsibilities:
• Working alongside the Firm’s digital marketing agency & managing relationships with outside marketing vendors, photographs, videographers and media partners
• Overseeing strategic development for SEO campaigns and on-page optimization strategies
• Analyzing performance data and analytics to provide performance feed to Firm leadership

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or a related field
• 5+ years of marketing leadership experience and/or experience in legal services marketing
• Knowledge of personal injury marketing preferred
• Experience managing digital advertisement campaigns (Google, LSA, PPC, etc.) and marketing budgets
• Strong understanding of paid advertising campaigns, SEO, PPC, lead generation and marketing analytics
• Exceptional analytical, organizational and communication skills
• Experience managing vendors and multiple projects simultaneously
• Thinks strategically and executes effectively and efficiently
• Relies on data to make decisions
• Has experience managing multi-channel marketing campaigns

Benefits

• 401(k)
• Health insurance
• Paid time off