Sr. Integrated Marketing Manager, Account-Based Marketing

Responsibilities

• Develop and execute account focused marketing programs targeting named accounts and key segments across the customer and prospect lifecycle
• Build targeted, multi-channel targeted campaigns, including email, digital channels, and events to engage priority accounts and buying committees Partner closely with Sales, Customer Success, and Product Marketing to align on target account lists, account tiering, and coordinated outreach strategies
• Leverage account intelligence, firmographic and behavioral data, and intent signals to deliver relevant, personalized messaging to key stakeholders within target accounts
• Monitor and analyze account engagement and program performance to identify opportunities to improve pipeline velocity, expansion, and revenue impact
• Develop account-based nurture programs and communications that reinforce value and highlight relevant capabilities to specific accounts and personas
• Continuously test, optimize, and improve campaigns to enhance account engagement and sales alignment

Requirements

• Bachelor's degree and 5+ years of related experience in marketing, account-based marketing, demand generation, or a similar role
• Experience developing and executing account-based marketing campaigns that drive engagement, pipeline, and measurable outcomes
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Experience using account data, firmographic segmentation, intent signals, and behavioral insights to inform marketing strategies
• Ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing to align on account strategy
• Motivated self-starter who thrives in a fast-paced and evolving environment
• Strong analytical and problem-solving skills
• Experience in SaaS is a plus
• Experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks) as well as Salesforce, WordPress, or marketing automation platforms like Pardot
• Broad marketing knowledge with the ability to connect account strategy and execution across channels

Benefits

• SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.