Sr. Insights and eCommerce Marketing Specialist

Responsibilities

• eCommerce & Digital Commerce Management ·       Manage and improve the eCommerce platform and digital customer experience. ·       Oversee online product assortment, merchandising, pricing, promotions, and positioning. ·       Track online sales, conversion, traffic, customer behavior, and key KPIs. ·       Improve site experience, product discovery, customer journey, and conversion.
• Market Research & Consumer Insights ·       Conduct primary and secondary research to identify opportunities, needs, trends, and risks. ·       Use quantitative and qualitative methods to gather and interpret market intelligence. ·       Analyze feedback, surveys, industry data, and other sources to develop insights. ·       Translate findings into clear recommendations for the organization and key stakeholders. ·       Build repeatable research processes to monitor customer and market changes.
• Competitive Intelligence & Market Trends ·       Monitor competitors, pricing, positioning, distribution, marketing activity, and digital presence. ·       Identify market trends, emerging technologies, customer behaviors, and competitive threats. ·       Prepare competitive intelligence reports and executive market updates. ·       Track key industries and customer segments served by the company. ·       Identify whitespace opportunities in markets, products, applications, and customer segments.
• Data Analysis, Business Intelligence & Reporting ·       Analyze sales, eCommerce, customer, market, and marketing data to identify trends and gaps. ·       Develop dashboards, reports, presentations, and executive insights. ·       Use Excel and Microsoft Office for analysis, reporting, modeling, and presentations. ·       Use BI, visualization, and analytics tools to simplify complex information. ·       Establish KPIs and measurement frameworks for marketing and eCommerce initiatives. ·       Turn complex datasets into concise, actionable recommendations.
• AI, Marketing Technology & Automation ·       Identify and implement AI-assisted research, analytics, content, and decision-support opportunities. ·       Use AI to accelerate research, competitive analysis, data interpretation, reporting, and workflows.
• Project Management & Process Improvement ·       Lead cross-functional marketing, eCommerce, research, analytics, and technology projects. ·       Define objectives, timelines, responsibilities, deliverables, and measures of success. ·       Coordinate with internal teams and external partners to execute projects. ·       Improve marketing and eCommerce processes, workflows, and operational efficiency. ·       Serve as an internal expert on market intelligence, eCommerce, analytics, and emerging marketing technologies.
• Communication and Content Creation ·       Ability to effectively present information to management and stakeholders. ·       Fluent English communication skills (verbal and written). ·       Assist with aligning communication efforts to ensure consistent global content and messaging. ·       Strong business writing and verbal communication skills. ·       Contribute to marketing promotions and media creations, including video.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, eCommerce, or related field.
• 3 - 6 years of experience in eCommerce, digital marketing, market research, customer insights, business intelligence, or related field.
• Strong analytical, research, and critical thinking skills.
• Ability to translate findings into actionable business recommendations.
• Advanced skills with Microsoft Office Suite, Adobe Creative Suite, and WordPress
• Experience creating dashboards, reports, presentations, and executive insights.
• Familiarity with BI, visualization, and analytics platforms.
• Experience with quantitative and qualitative research methods.
• Strong understanding of digital commerce, customer behavior, and omnichannel marketing.
• Experience using AI tools to improve research, analysis, marketing, or business processes.

Benefits

• medical, dental, and vision coverage; life and disability insurance; FSA and dependent care plans; paid time off; holidays; and a 401(k) plan with company match.