Sr. GTM Lead, Twitch Ads at Amazon | New York, USA | $163K/yr – $220K/yr

Amazon

Sr. GTM Lead, Twitch Ads

New York, USA (On-site)

$163K/yr – $220K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the end-to-end Twitch ad strategy and GTM with data-driven decisions across pricing, packaging, and demand.

Own end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
Must-have: 5+ years of professional/military experience and 5+ years developing and negotiating business agreements.
Standout: Cross-functional leadership with the ability to influence product, GTM, and revenue strategies.

Job Description

Responsibilities

Drive the vision and the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
Maintain firm grasp of video, display and social media advertising market and competitive trends to identify and assess opportunities.
Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
Analyze and recommend trade-offs between price, volume and yield-generating strategies.
Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Drive growth of Twitch advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
Track quarterly sales pacing (to budget revenue and/or other goals), and recommend adjustments to GTM strategies or tactics as appropriate.
Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs.
Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.

Requirements

5+ years of professional or military experience
5+ years of developing, negotiating and executing business agreements experience
Bachelor's degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams, building processes and coordinating release schedules

Preferred

Experience interpreting data and making business recommendations
Experience identifying, negotiating, and executing complex legal agreements

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching, paid time off, and parental leave

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com