Sr Growth Product Marketing Manager at Microsoft | Redmond, WA | $106K/yr – $223K/yr

Microsoft

Sr Growth Product Marketing Manager

Redmond, WA (Hybrid)

$106K/yr – $223K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the customer journey and content engine for Copilot discoverability, shaping in-product and external touchpoints, with a bias toward measurable learning experiences, test-and-learn, and cross-functional collaboration to drive quick time to value.

Growth & Education Strategy: Define the north-star journey and content surfaces that accelerate adoption across product and marketing channels.
Experimentation & Measurement: Build and run test-and-learn plans with clear hypotheses and KPI tracking to prove what drives understanding and usage.
Cross-Functional Execution: Partner with product, engineering, and channel teams to launch scalable discovery, onboarding moments, and contextual guidance.

Job Description

Responsibilities

Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints.
Partner with product marketers to define the right content strategy across formats and surfaces, including value-driven and scenario-based content, tips, and deeper learning experiences.
Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback.
Partner with product teams to create scalable discovery and education experiences within the product, including first-run experiences, interactive onboarding, tooltips, and other structured learning moments.
Define hypotheses and success metrics, prioritize opportunities across surfaces, and partner with engineering and channel marketing teams to launch, measure, and refine content, formats, and placements.
Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value.
Explore new ways to deliver more contextual and relevant guidance throughout the customer journey.
Monitor, analyze, and report on KPIs to measure success and inform future strategy.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Nice to have

4+ years of marketing and/or product management experience.
Experience defining and executing marketing programs and campaigns, specifically product-led growth.
Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.
Demonstrated partnership with engineering teams to deliver product value.
Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products.
Background in consumer freemium software or services

Benefits

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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