Sr. Growth Marketing Manager, Ring Business

Responsibilities

• Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
• Scale established channels: Drive performance across in-market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
• Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P-led / influencer content) to create demand where it does not yet exist.
• Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
• Develop and localize B2B materials: Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
• Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
• Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.

Requirements

• 5+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits .