Sr. Growth Marketing Manager

Responsibilities

• Website conversion testing. Design, launch, and read the results of a structured, repeatable testing program across pricing, landing, and sign-up pages. You'll partner with a contractor or designer for the Webflow build work itself, but you own the test roadmap, hypotheses, and results.
• Paid search performance. Own Google Ads results in partnership with our agency. You'll be judged on cost-per-signup and cost-per-paid-subscription, not on clicks or impressions.
• Self-serve funnel diagnosis. Find where the gap is between signup and first payment, understand why prospective customers stall there, and design and run the tests that close it.
• Tracking and reporting hygiene. Keep our GA4 and GTM implementation clean and trustworthy, and maintain the dashboards that give the team real visibility into signup-to-paid performance.
• Ad and page copywriting. Write and iterate on the copy that goes into paid ads and the pages they land on. This is a role where you write the copy yourself rather than briefing it out.

Requirements

• 5 to 8 years of growth or performance marketing experience at a B2B SaaS company with a real self-serve signup motion, gained in-house rather than purely on the agency side.
• Hands-on experience running Google Ads campaigns yourself, not just reviewing an agency's work.
• A real testing track record: campaigns and page tests you've actually run, with results you can speak to in detail.
• Fluency in GA4 and GTM, plus a product analytics tool such as Mixpanel or Amplitude.
• Strong ad and landing page copywriting skills.
• Comfort working in Webflow or a similar CMS, or directing a contractor or designer who handles the build.

Preferred

• Experience with a self-serve funnel that's partly fed by sales, where some leads convert through a hybrid motion rather than a purely self-serve one.
• Experience designing or running pricing and packaging tests.
• SQL and Metabase (or a similar BI tool) fluency for pulling your own data.

Benefits

• Rebrandly provides its full-time US employees with comprehensive benefits, including:
• Uncapped, flexible PTO
• Enjoy your birthday off as a floating holiday
• Company winter holiday closure the week between Dec 25- Jan 01
• Medical, Dental, and Vision health insurance plans with 90% company contribution towards premiums for both employees and dependents
• Supplemental company-paid benefits include STD, LTD, Life and AD&D Insurance, OneMedical membership, and Talkspace
• HSA, FSA, and supplemental life insurance options available
• Roth and Traditional 401(k) plans with company match
• Professional development budget for continued learning
• Fully remote work environment with flexible hours