Sr. Growth Marketing Manager

Responsibilities

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline
• Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix
• Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors
• Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness
• Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes
• Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback
• Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models
• Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns
• Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations
• Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies

Requirements

• Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools
• Experience executing multi-channel digital and ABM campaigns
• Strong analytical skills with the ability to interpret campaign performance and ROI metrics
• Ability to manage cross-functional projects and meet deadlines in a fast-paced environment
• Understanding of B2B buyer journeys and lead lifecycle management
• Experience collaborating with Sales and Revenue Operations teams
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• Minimum Years of Experience 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth

Preferred

• Experience in banking technology, FinTech, or regulated industries
• Experience with ABM platforms such as Terminus, Demandbase, or 6sense
• Advanced reporting and attribution modeling experience
• Familiarity with budget forecasting and spend management
• Experience mentoring junior marketing team members

Benefits

• remote-first environment
• unlimited paid time off
• 401(k) with employer match
• great benefits