Product Marketing Data Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeMid level2+ years exp.
1 hr ago
Sr Global Director, Product Marketing
USA (Remote)
$215K/yr – $265K/yrSenior Level10+ years exp
Posted 2 months ago
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Job Summary
Own the market-driven go-to-market narrative and cross-functional alignment for cybersecurity products, turning market insights into differentiated positioning, compelling content, and enablement that drives pipeline and win rates.
- Launch strategy for new products, major releases, and market expansions to coordinate product, sales, and marketing motions.
- Develop buyer and competitor intelligence to inform product decisions and field messaging.
- Create high-impact content and enablement assets and partner with Sales to accelerate deals.
Job Description
- Own the launch strategy and execution for new products , major releases, and market expansions.
- Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams.
- Assess and size market opportunities to guide prioritization and growth strategies.
- Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
- Oversee development of use‑case frameworks that guide product innovation and integration strategies.
- Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.
- Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
- Ensure message consistency across all channels, regions, and customer touch points.
- Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets.
- Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
- 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams.
- Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
- Experience in financial services (banking, insurance, fintech) strongly preferred.
- Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
- Proven success leading GTM strategy for technical products in high‑growth or enterprise environments.
- Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences.
- Demonstrated ability to manage multiple initiatives in a fast‑paced environment.
- Bachelor’s degree in business, technology, or related field.
- Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
- Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.
OneSpan
OneSpan delivers cutting-edge solutions in two key areas: advanced secure authentication and digital agreements. Our secure authentication solutions protect devices, users, and applications with robust multi-factor and passwordless authentication and other fraud prevention technologies. Our digital agreements solutions combine identity verification, electronic signatures, and digital workflows to streamline agreements, enhance compliance, and accelerate business processes. We empower organizations to automate and secure both customer-facing and revenue-generating processes, supporting a wide range of use cases—from simple transactions to complex workflows requiring elevated security. Trusted by global blue-chip enterprises, including more than 60% of the world’s 100 largest banks, OneSpan processes millions of digital agreements and billions of secure authentication transactions in more than 100 countries annually.
