Sr. Field Marketing Manager

Responsibilities

• Field Marketing Leadership: Lead, develop, and motivate the field marketing team, establishing clear priorities, accountability, and performance expectations across branch locations.
• Branch Partnership: Serve as the primary marketing partner to branch General Managers and field leadership, aligning local marketing strategies with branch growth objectives and customer demand. Travel regularly to branch locations as needed.
• Local Media Management: Oversee planning, buying, and performance measurement for radio, television, print, direct mail, out-of-home advertising, and community sponsorships. Negotiate with vendors to maximize market impact and return on investment.
• Events & Community Engagement: Plan and execute home shows, community events, sponsorships, grand openings, and other local initiatives that increase brand visibility and generate leads.
• Local Digital Presence: Oversee local website content, location pages, and digital experiences, maintaining consistent brand standards while supporting market-specific messaging and conversion opportunities.
• Local SEO & Listings: Lead local SEO initiatives, including Google Business Profile optimization, business directory management, citation consistency, and location-based search visibility.
• Paid Digital Coordination: Partner with the digital marketing team to align local budgets and campaigns, including Google Local Services Ads, geo-targeted search, and display advertising.
• Campaign Tracking & Lead Management: Leverage HubSpot or similar CRM platforms to track campaign performance, ensure accurate lead attribution, and support effective lead follow-up and sales handoffs.
• Performance & Continuous Improvement: Establish and monitor KPIs for lead volume, cost per lead, lead quality, conversion rates, and revenue contribution. Partner with Operations and Customer Service teams to improve campaign effectiveness and lead conversion.
• Budget Management: Develop and manage local marketing budgets by branch, monitor spending against plan, and reallocate resources based on performance and business priorities.

Requirements

• Minimum of 5 years of experience in field, local, or multi-location marketing, with a demonstrated record of generating leads and driving business results.
• Prior experience in account management or a client-facing role within an agency, media company, or multi-unit organization.
• Experience supporting branch-based or field operations; home services experience in HVAC, plumbing, electrical, or related trades is strongly preferred.
• Demonstrated experience planning and managing local media campaigns, vendor negotiations, community events, sponsorships, and local marketing programs.
• Strong understanding of local digital marketing, including SEO, Google Business Profile, Google Local Services Ads, and location-based marketing.
• Experience with HubSpot or similar CRM and marketing automation platforms, including campaign tracking, lead attribution, and reporting.
• Proven ability to manage budgets, evaluate marketing performance, and optimize spending against lead generation and revenue goals.
• Strong project management and analytical skills, including proficiency with Excel and marketing performance reporting.
• Ability to balance strategic planning with hands-on execution across multiple locations and competing priorities.
• Demonstrated ability to lead, develop, and influence teams while building strong relationships with branch leaders and cross-functional partners.

Preferred

• Home services experience in HVAC, plumbing, electrical, or related trades is strongly preferred.