Field Marketing Specialist

Responsibilities

• Drive brand awareness, positive impressions, and sell-through of the Mule Extracts product through various activations including but not limited to: in-store demos, dispensary events, community events, lifestyle pop-ups, curated brand events, micro-influencer drops, and festivals.
• Fill in to help sales distribution about 20% of your time.
• Communicate with account manager about your time spent within their territory
• Help upsell accounts on additional product categories.
• Lead & Conduct 4-6 In-Store Vendor Day events, including scheduling, set up, and breakdown, on a weekly basis.
• Schedule & Manage regular Mule Extracts Budtender Education sessions with retailers throughout your territory.
• Conduct retail & merchandising audits daily throughout your territory, ensuring that the Mule Extracts Brand execution is presented according to our Brand Guidelines and Merchandising standard.
• Assist in the execution of local influencer and Budtender gifting and incentive programs.
• Ensure brand and product talking points are communicated effectively with consumers and staff.
• Gather consumer & market insights and provide in an organized and timely manner.

Requirements

• Must be 21 years of age or older at the time of application
• Must live in local regions territory
• Must have a valid driver's license and reliable source of transportation to travel within assigned territory for product seedings, demos, events, and other duties as assigned.
• Some college education is preferred with a minimum of 2 years equivalent applicable work experience.
• Experience and/or interest in field marketing, demonstrations, sales, and the cannabis or Consumer Packaged Goods industry is highly desirable.
• Weekday, evening, and weekend availability required
• Excellent verbal and written communication skills, and ability to fill out end-of-shift recap forms in a timely manner with proper details
• Ability to interact with management, clients, and consumers in any setting
• Candidates must have excellent communication and people skills, and be natural problem solvers
• Be professional and must have clean hygiene in appearance

Preferred

• Marketing: 1 year (Preferred)

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance