Responsibilities

• Growth Infrastructure: Translate upstream strategy into go-to-market plans driving adoption, utilization, and revenue growth.
• Downstream Launch: Develop and execute product launch and commercialization plans including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring.
• Value Proposition: Create and refine value propositions, positioning, and claims to communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders.
• Field Enablement: Partner with Sales and Medical Education to deliver training tools that strengthen selling confidence and customer engagement.
• Cross-Functional Alignment: Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to align product strategy, evidence generation, supply readiness, and commercial execution.
• Market Development: Drive initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target segments and regions.
• Commercial Collateral: Lead development of collateral and customer-facing programs including presentations, digital content, sales tools, campaigns, and surgeon engagement initiatives.
• Customer Insight: Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging and improve commercial effectiveness.
• Performance Metrics: Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions.
• Stakeholder Engagement: Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts.
• Sales Support and Events: Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business and strengthen market presence.
• Budget and Planning: Manage downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.