Sr Director, Social Media - Shark Home at SharkNinja | Needham, MA | $207K/yr – $253K/yr

SharkNinja

Sr Director, Social Media - Shark Home

Needham, MA (Hybrid)

$207K/yr – $253K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive global social media strategy and cross-region leadership to scale brand impact and governance.

Own global social strategy and lead a distributed team across time zones.
Must-have: 10 years of experience leading social media across international markets.
Standout: Governance framework for scalable global-to-local content and cross-market activation.

Job Description

Responsibilities

Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
Create a scalable global-to-local content framework and governance model
Embed social media strategy into global 360 marketing campaigns and product launches
Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
Establish global content best practices, toolkits, and performance benchmarks
Oversee social-first creator and influencer strategies, partnering with local markets for activation
Define global KPIs and measurement frameworks in collaboration with analytics and media teams

Requirements

10 years of experience leading social media or digital marketing, ideally across multiple international markets
Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
Demonstrated success building and scaling social programs globally, with localized execution
Proven experience managing diverse, distributed teams and working in matrixed organizations
Expert in social media tools, governance, campaign architecture, and analytics
Strong leadership, storytelling, and executive communication skills
Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
Fluent in English; additional languages are a strong plus

Preferred

Global mindset with sensitivity to local cultures
Operational and strategic: can set vision and execute
Collaborative and influential across levels and regions
Creative thinker with a performance and data orientation
Thrives in fast-paced, high-growth environments
Passionate about culture, technology, and innovation in social storytelling

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com