Sr Director, Product Marketing - RiverSource at RiverSource | Minneapolis, MN | $155K/yr – $175K/yr

RiverSource

Sr Director, Product Marketing - RiverSource

Minneapolis, MN (On-site)

$155K/yr – $175K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive and mentor a senior marketing team to deliver multi-product strategies, messaging, and campaigns across cross-functional partners.

Must-have: 10+ years in marketing with Series 6/26 licenses (or ability to obtain within 120 days).
Standout: Direct leadership of multiple managers and cross-functional collaboration with Legal, Compliance, Sales, and BI.

Job Description

Responsibilities

Lead and mentor a team of senior marketing managers, fostering growth in marketing expertise and business acumen.
Develop and execute comprehensive marketing strategies for new and existing products, focusing on positioning, messaging, naming, and communications planning.
Create compelling marketing materials including sales literature, digital tools, email campaigns, videos, interactive content, and social media assets.
Design and implement targeted marketing campaigns using audience segmentation and personalized messaging.
Collaborate effectively with cross-functional partners including Legal, Compliance, Sales, Program Management, and Business Intelligence to ensure timely and high-quality deliverables.
Continuously evaluate and enhance marketing programs, tools, and processes for optimal performance.
Stay informed on industry trends, competitive landscape, and advisor/client needs to inform marketing decisions.
Manage multiple projects independently, ensuring alignment with business goals and timelines.

RiverSource

3.1 Glassdoor

RiverSource Life insurance companies* has a long history of strength, stability and expertise. We’re committed to serving the needs and interests of our clients by offering a wide range of products and services that give the flexibility they need and the stability they desire as they live for today, make plans for retirement and prepare a personal legacy.RiverSource Life is one of the nation’s largest life insurance companies**, and a leader in annuities, life insurance and disability income insurance. Our Comdex ranking – a third-party composite of insurance company strength ratings – is 90*** RiverSource Life was founded in 1957, and, as a subsidiary of Ameriprise Financial, Inc., we trace our roots to 1894. For decades, we've been honoring our commitments to help clients grow their assets, manage their income and protect what matters most.For more information, visit us at riversource.com.* RiverSource Life Insurance Company and RiverSource Life Insurance Co. of New York (collectively, RiverSource Life).** Collectively, RiverSource Life is ranked the nation's 25th-largest life insurance company based on total assets as of 12/31/22. Source: 2023 ACLI Fact Book.*** A Comdex ranking is an average percentile of a company's ratings from independent rating agencies. Comdex looks at companies rated by independent rating agencies, then ranks more than 200 of those companies on a scale from 100 (highest) to 1 (lowest), based on their agency ratings. Other companies may have higher or lower Comdex scores. Source: Comdex, a product of EbixExchange, April 1, 2024.RiverSource Distributors, Inc. (Distributor), Member FINRA. Issued by RiverSource Life Insurance Company, Minneapolis, Minnesota, and in New York only, by RiverSource Life Insurance Co. of New York, Albany, New York. Affiliated with Ameriprise Financial Services, LLC.© 2025 RiverSource Life Insurance Company. All rights reserved.

Minneapolis, Minnesota, USA

300 employees (17 in marketing)

www.riversource.com

30% recommend to a friend

36% CEO approval