Sr. Director, Product Marketing Manager (SASE)

California, MO (On-site)

$252K/yr – $347K/yrSenior Level15+ years expFull time

Posted 9 days ago

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Job Summary

Own the global messaging architecture for SASE and lead the market narrative, positioning Palo Alto Networks as the industry leader while driving AI-enabled marketing workflows and high-velocity GTM programs.

  • Define and articulate the SASE market evolution and platform vision.
  • Lead major product launches and tentpole campaigns to drive pipeline and growth.

Job Description

Responsibilities

  • Own the global messaging architecture for SASE, acting as the primary visionary responsible for defining, simplifying, and articulating the market's evolution toward a unified network security platform.
  • Position Palo Alto Networks as the undisputed leader in SASE, ensuring our platform shape-shifts the industry narrative, dominates analyst evaluations (Gartner, Forrester, etc.), and wins executive-level mindshare.
  • Capitalize on SASE adoption to maximize the attack rate, positioning our Cloud-Delivered Security Services (Advanced Threat Prevention, URL Filtering, DNS Security) as the native engine powering the secure edge.
  • Champion an AI-first culture across your product marketing workflows, utilizing advanced automation and AI tools to accelerate content generation, scale enablement assets, and optimize go-to-market execution.
  • Partner closely with your direct reports to develop, track, and evaluate major SASE product launch plans and tentpole marketing campaigns to hit pipeline and growth targets.
  • Define and monitor clear SASE marketing performance metrics (ROI, pipeline velocity, market share expansion), effectively communicating these insights across company leadership.
  • Analyze shifting market demands, competitive dynamics, and customer feedback to influence SASE packaging, pricing models, and overarching GTM priorities.
  • Master our key buyer personas (from network architects to CISOs) and collaborate deeply with global sales leadership to deploy high-velocity SASE sales plays and technical enablement.

Requirements

  • 15+ years of experience in enterprise marketing, including a strong, demonstrated track record of leading high-performing product marketing teams in cloud or network security markets.
  • Deep SASE Domain Expertise: Proven track record demonstrating profound knowledge of SASE architectures, Zero Trust framework, SD-WAN, SSE (Security Service Edge), and cloud-delivered service models.
  • Demonstrated ability to simplify deeply complex networking and edge security concepts into highly articulate, value-driven narratives for both technical and business buyers.
  • Exceptional communication and presentation skills, with the rare ability to build compelling, narrative-driven content that inspires internal teams, partners, and customers alike.
  • Extensive experience managing full product lifecycle marketing—from initial business planning and platform positioning to global launch execution and performance measurement.
  • Demonstrated capability to integrate advanced automation and AI tools within marketing workflows to streamline asset creation and uncover data-driven target audience insights.
  • Proven ability to influence up, down, and across a heavily matrixed global enterprise, building strong partnerships with Product Management, Demand Gen, Analyst Relations, and Sales.

Preferred

  • MBA is highly preferred.
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Palo Alto Networks

4.0 Glassdoor

Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before. For more information, visit www.paloaltonetworks.com.

Founded in 2015
Santa Clara, California, USA
18K employees (731 in marketing)
77% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$664.2K
Traffic Source Mix
Search
37.4%
Direct
42.4%
Referral
17.4%
Social
0.9%
Paid
1.8%

Headcount Trend

Current headcount: ~18.4K

Marketing Team

Marketing Team Size
501 (3% of company)
Median Career Experience
17.5 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$65M
Last Raise
$10M
Series C, 17 years ago

Funding History

  • Nov 2008
    Series C • $10M
  • Aug 2008
    Series C • $27M
  • Jun 2007
    Series B • $18M

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