Responsibilities

• Define and lead the product marketing strategy across Madhive’s programmatic advertising platform, products, and solutions.
• Establish the product marketing vision, priorities, operating model, and success measures in alignment with company and commercial goals.
• Advise senior leadership on product positioning, market opportunities, customer needs, competitive threats, and go-to-market priorities.
• Build scalable product marketing processes and frameworks that support multiple products, audiences, and stages of the product lifecycle.
• Lead, mentor, and develop a high-performing team of product marketing professionals.
• Develop differentiated positioning, messaging, and value propositions for complex adtech products and technical capabilities.
• Translate product architecture, data capabilities, integrations, automation, measurement, and workflow functionality into clear customer and market value.
• Partner closely with Product and Engineering to develop a deep understanding of product capabilities, technical dependencies, use cases, and roadmap priorities.
• Create messaging frameworks that can be consistently applied across sales materials, product launches, customer communications, campaigns, and executive presentations.
• Ensure product narratives are technically accurate, commercially compelling, and tailored to different audiences, including brands, agencies, broadcasters, publishers, and internal teams.

Requirements

• 10+ years of experience in product marketing, product strategy, solutions marketing, or a related field, including significant experience in adtech, martech, digital media, or enterprise software.
• Deep technical understanding of programmatic advertising, advertising platforms, data-driven media buying, measurement, and the broader adtech ecosystem.
• Demonstrated experience leading product marketing for a complex platform or portfolio of technical products.
• Proven ability to translate highly technical concepts into clear, differentiated, and commercially compelling narratives.
• Experience owning large-scale go-to-market strategies and cross-functional product launches.
• Strong understanding of product development processes and experience partnering closely with Product and Engineering leaders.
• Experience influencing product strategy through market, competitive, customer, and commercial insights.
• Strong executive presence and the ability to advise, influence, and communicate with senior leaders.
• Experience building, leading, and developing product marketing teams.
• Excellent written, verbal, presentation, and storytelling skills.