Sr. Director of Product Marketing – AI Growth Strategy

San Jose, CA (Hybrid)

$272K/yr – $450K/yrSenior Level12+ years expFull time

Posted 3 days ago

Job Summary

Own the global GTM and product marketing for Cisco's AI-ready infrastructure and security portfolios, shaping differentiated messaging, major market moments, and launches while connecting roadmap to customer outcomes.

Job Description

Responsibilities

  • Architecting and executing the global product marketing and go-to-market strategy for Cisco's AI-ready infrastructure and security portfolios.
  • Defining differentiated messaging, positioning, and value propositions for Cisco's role in the enterprise, tailoring narratives from executive buyers to technical practitioners and global partners.
  • Shaping the market conversation around transforming the network for modern enterprise demands.
  • Driving launches, campaigns, and major market moments that impact competitive momentum and customer confidence.
  • Partnering with product management to connect roadmap innovation to customer outcomes and integrating market insight back into roadmap and commercialization discussions.
  • Identifying GTM strategies that help Cisco shape the infrastructure and security portfolio, including new audience strategies, buying-center motions, and customer proof points.
  • Utilizing AI-native workflows to accelerate insight generation, messaging iteration, content creation, and measurement.

Requirements

  • 12+ years of experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology.
  • 5+ years of people management experience leading product marketing, product, technical, or GTM teams with a track record of execution and team development.
  • 5+ years of experience leading GTM strategy for complex enterprise products, platforms, or portfolios.

Preferred

  • Demonstrated ability to connect messaging, launch strategy, sales enablement, and marketing execution to measurable business outcomes.
  • Experience in networking, cybersecurity, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets.
  • Product management or product strategy background, with interest in applying product depth to GTM strategy and market creation.
  • Experience building executive-level thought leadership and differentiated category narratives.
  • Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive stakeholders.
  • Strong business acumen, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics.

Benefits

  • U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next • Additional paid time away may be requested to deal with critical or emergency issues for family members • Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: • .75% of incentive target for each 1% of revenue attainment up to 50% of quota; • 1.5% of incentive target for each 1% of attainment between 50% and 75%; • 1% of incentive target for each 1% of attainment between 75% and 100%; and • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $284,700.00 - $449,500.00 Non-Metro New York state& Washington state: $272,000.00 - $398,000.00 * For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
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Cisco

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Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Salaries

Posted range

$272K/yr – $450K/yr

Taken straight from the job posting.

See all Cisco salaries

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
17

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

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