Sr. Director of Marketing, Undercover Tourist - FL

Responsibilities

• Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives
• Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability
• Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling
• Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested
• Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments
• Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned
• Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization
• Drive continual SEO and AI content optimization
• Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling
• Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred.
• 8+ years of progressive marketing leadership experience, with demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment.
• Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS, with hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS.
• Deep experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement.
• Strong brand and content strategy instincts, with the ability to craft differentiated positioning and ensure brand consistency across all customer touchpoints in a highly competitive marketplace.
• Demonstrated ability to lead, develop, and inspire marketing teams, establishing clear accountability structures, coaching talent, and building a culture of data-driven experimentation.
• Experience managing co-op marketing partnerships and negotiating joint promotional opportunities with major consumer brands or entertainment partners; familiarity with the theme park or travel industry is a strong plus.
• Advanced analytical capability, comfortable with marketing attribution modeling, GA4, customer analytics, and performance reporting, with a track record of translating data into actionable strategy.
• Entrepreneurial mindset with the ability to think strategically and execute tactically; thrives in a fast-moving, lean environment where autonomy and measurable impact go hand in hand.
• Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and external partners.

Preferred

• You have deep personal passion for travel and family experiences, and you understand intuitively why families trust a brand like Undercover Tourist with one of their most anticipated purchases of the year.
• You enjoy theme parks and bring genuine enthusiasm and credibility to the category.
• You have successfully managed co-op marketing relationships with large brands and know how to negotiate, collaborate, and maintain brand integrity on both sides of the table.
• You’ve built something from a lean foundation. You’ve grown a brand or a team without unlimited resources, and you’re proud of what you built with what you had.
• You know when to be the strategist in the room and when to roll up your sleeves, and your team respects you for both.
• You are a natural storyteller who understands that the best marketing doesn’t feel like marketing, especially to a family planning a once-in-a-year vacation.
• You thrive in a collaborative, entrepreneurial culture where ownership is real, speed matters, and your fingerprints are on everything.

Benefits

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Centers (location dependent)