Entertainment Benefits Group

Sr. Director of Marketing, Undercover Tourist

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Own all marketing strategy and growth execution, aligning multi-channel acquisition, content, partnerships, and data analytics to drive revenue and brand leadership in a fast-paced DTC environment.

  • Growth & Partnerships: Define the marketing roadmap, pursue strategic partnerships, and optimize the marketing mix across paid, organic, and earned channels.
  • Acquisition & Content: Lead multi-channel demand generation (paid media, SEO, email, SMS) and guide content strategies that accelerate activation and community growth.
  • Analytics & Optimization: Build attribution and performance models, translate data into actionable plans, and continuously improve campaigns through experimentation.

Job Description

Responsibilities
  • Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives
  • Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability
  • Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling
  • Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested
  • Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments
  • Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned
  • Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization
  • Drive continual SEO and AI content optimization
  • Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling
  • Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred.
  • 8+ years of progressive marketing leadership experience, with demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment.
  • Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS, with hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS.
  • Deep experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement.
  • Strong brand and content strategy instincts, with the ability to craft differentiated positioning and ensure brand consistency across all customer touchpoints in a highly competitive marketplace.
  • Demonstrated ability to lead, develop, and inspire marketing teams, establishing clear accountability structures, coaching talent, and building a culture of data-driven experimentation.
  • Experience managing co-op marketing partnerships and negotiating joint promotional opportunities with major consumer brands or entertainment partners; familiarity with the theme park or travel industry is a strong plus.
  • Advanced analytical capability, comfortable with marketing attribution modeling, GA4, customer analytics, and performance reporting, with a track record of translating data into actionable strategy.
  • Entrepreneurial mindset with the ability to think strategically and execute tactically; thrives in a fast-moving, lean environment where autonomy and measurable impact go hand in hand.
  • Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and external partners.
Preferred
  • MBA or advanced degree preferred.
  • Experience with theme park or travel industry is a strong plus.
Benefits
  • Medical, Dental & Vision
  • 401k Match
  • Short Term Disability, Long Term Disability (Company Paid)
  • Company Paid Basic Life and AD&D
  • Additional Voluntary Benefits
  • Flexible Work Arrangements
  • 3 Weeks of PTO + 5 Personal Days
  • Paid Holiday Break from Christmas to New Year
  • Paid Holidays
  • Fitness Centers (location dependent)
  • Annual Day of Giving
  • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Sr. Director of Marketing, Undercover Tourist

Entertainment Benefits Group · Austin, TX · Hybrid