Sr. Director of Marketing, Undercover Tourist at Entertainment Benefits Group | Austin, TX

Sr. Director of Marketing, Undercover Tourist

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own all marketing strategy and growth execution, aligning multi-channel acquisition, content, partnerships, and data analytics to drive revenue and brand leadership in a fast-paced DTC environment.

Growth & Partnerships: Define the marketing roadmap, pursue strategic partnerships, and optimize the marketing mix across paid, organic, and earned channels.
Acquisition & Content: Lead multi-channel demand generation (paid media, SEO, email, SMS) and guide content strategies that accelerate activation and community growth.
Analytics & Optimization: Build attribution and performance models, translate data into actionable plans, and continuously improve campaigns through experimentation.

Job Description

Responsibilities

Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives
Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability
Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling
Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested
Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments
Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned
Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization
Drive continual SEO and AI content optimization
Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling
Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred.
8+ years of progressive marketing leadership experience, with demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment.
Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS, with hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS.
Deep experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement.
Strong brand and content strategy instincts, with the ability to craft differentiated positioning and ensure brand consistency across all customer touchpoints in a highly competitive marketplace.
Demonstrated ability to lead, develop, and inspire marketing teams, establishing clear accountability structures, coaching talent, and building a culture of data-driven experimentation.
Experience managing co-op marketing partnerships and negotiating joint promotional opportunities with major consumer brands or entertainment partners; familiarity with the theme park or travel industry is a strong plus.
Advanced analytical capability, comfortable with marketing attribution modeling, GA4, customer analytics, and performance reporting, with a track record of translating data into actionable strategy.
Entrepreneurial mindset with the ability to think strategically and execute tactically; thrives in a fast-moving, lean environment where autonomy and measurable impact go hand in hand.
Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and external partners.

Preferred

MBA or advanced degree preferred.
Experience with theme park or travel industry is a strong plus.

Benefits

Medical, Dental & Vision
401k Match
Short Term Disability, Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!