Sr Director, Marketing Strategy at GNC | Pittsburgh, PA

GNC

Sr Director, Marketing Strategy

Pittsburgh, PA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Own the enterprise marketing strategy with clear ownership of cross-functional planning, audience targeting, and multi-channel priorities that tie to revenue and long-term brand value.

Growth Strategy & Planning: Own annual and quarterly plans with cross-functional partners to align with enterprise objectives.
Prioritization & Allocation: Drive sequencing and resource alignment based on impact, feasibility, and return.
Insights & Alignment: Own customer, market, and competitive insights and guide audience, messaging, and channel choices.

Job Description

Lead development of GNC's short- and long-term marketing strategy aligned to enterprise growth objectives.
Define enterprise marketing priorities, target audiences, and key growth initiatives.
Translate business goals into clear strategic priorities across brand, digital, performance marketing, lifecycle, and omnichannel initiatives.
Establish strategic guardrails that guide campaign, channel, and creative decision making.
Own the what, why, and when of enterprise marketing strategy.
Lead annual and quarterly marketing planning in partnership with Merchandising, Retail, Ecom, Operations and Finance.
Drive initiative prioritization, sequencing, and resource alignment based on impact, feasibility, and commercial return.
Lead strategy development for enterprise initiatives.
Oversee development of strategic and creative briefs for major initiatives and campaigns.
Partner with Marketing Operations to ensure execution plans are clear, resourced, and aligned to outcomes.

GNC

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. We pride ourselves on offering the best solutions and support to help people take care of themselves, reach their goals and make the most of their self-care journey.With a mix of innovative, company-owned brands and exclusive third-party products easily accessible through a robust retail presence, strong wholesale partnerships and rapidly growing digital commerce, we continue to expand our solutions to more wellness seekers across North America and around the world.For more information on GNC, visit www.gnc.com or our career website at www.jobs.gnc.com. GNC is an equal opportunity/affirmative action employer, which will consider all qualified applicants for employment without discrimination and takes affirmative action to employ and advance in employment individuals without regard to race, color, national origin, religion, age, protected veteran status or physical or mental disability. A notice describing these and other employment rights under federal law can be viewed online.Equal Opportunity / Affirmative Action / Protected Veterans / Disabled Individuals Employer

Founded in 1935

Pittsburgh, Pennsylvania, USA

10K employees (238 in marketing)

www.gnc.com