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GNC

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Company overview

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. We pride ourselves on offering the best solutions and support to help people take care of themselves, reach their goals and make the most of their self-care journey.With a mix of innovative, company-owned brands and exclusive third-party products easily accessible through a robust retail presence, strong wholesale partnerships and rapidly growing digital commerce, we continue to expand our solutions to more wellness seekers across North America and around the world.For more information on GNC, visit www.gnc.com or our career website at www.jobs.gnc.com. GNC is an equal opportunity/affirmative action employer, which will consider all qualified applicants for employment without discrimination and takes affirmative action to employ and advance in employment individuals without regard to race, color, national origin, religion, age, protected veteran status or physical or mental disability. A notice describing these and other employment rights under federal law can be viewed online.Equal Opportunity / Affirmative Action / Protected Veterans / Disabled Individuals Employer
Founded in 1935
Pittsburgh, Pennsylvania, USA
10K employees (238 in marketing)
www.gnc.com

People

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Post IPO Equity, 8 years ago

Funding history

Feb 2018

Post IPO Equity GNC Holdings

Audience

Monthly website visitors
4M
Month over month+42.7%
Quarter over quarter+18.2%
Top sourceSearch (51.1%)
Ad budget per month$196.2K
Average search rank45.3
Traffic source mix
Search
51.1%
Direct
42.2%

News

Biz Buzz: GNC to close in the Westgate Mall
Dec 4, 2025 • Brainerd Dispatch
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
Nov 14, 2025 • Athletech News
GNC evaluating store leases of former S’pore franchise
Nov 4, 2025 • NutraIngredients.com

Links

www.gnc.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +6.8% year over year
Referral
4.5%
Paid referral
1.4%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

88.9K

12-mo growth

+22.7%

Monthly growth

+5.1%

Salaries

Median base

$91,500

Median total

$91,500

Median experience

4.5 years

Submissions

4

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Open positions14 open marketing positions

GNC logo

Lead Performance Media

GNC

New York City, NY (Remote)

$73K/yr - $83K/yrIn-houseFull-timeSenior level5+ years exp.
14 hrs ago
GNC logo

Sr Director, Creative and Digital Experience

GNC

Pittsburgh, PA (Hybrid)

$170K/yr - $190K/yrIn-houseFull-timeSenior level10+ years exp.
4 weeks ago
GNC logo

Sr. Director, Creative & Digital Experience

GNC

New York City, NY (Hybrid)

$170K/yr - $190K/yrIn-houseFull-timeSenior level
4 weeks ago
GNC logo

Director of eCommerce, Subscriptions

GNC

Pittsburgh, PA (Hybrid)

$150K/yr - $180K/yrIn-houseFull-timeDirector/executive7+ years exp.
5 weeks ago
GNC logo

Director of eCommerce, Subscriptions

GNC

New York City, NY (Hybrid)

$150K/yr - $180K/yrIn-houseFull-time
5 weeks ago
GNC logo

Director, eCommerce- Subscriptions

GNC

Pittsburgh, PA (Hybrid)

$150K/yr - $180K/yrIn-houseFull-time
5 weeks ago
View all 14 jobs

GNC insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1935
Headquarters
Pittsburgh, Pennsylvania
Employees
10001+
6.8% growth last 12mo
Marketing team
238
2% of company
82 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 6.8% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-10-31 -> 2025-12-08
Headcount (12 months)
+6.8%
Last funding round
98 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4M
Month over month+42.7%
Quarter over quarter+18.2%
Top sourceSearch (51.1%)
Traffic source mix
Search
51.1%
Direct
42.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
24 competitor sites
Search traffic: 597.1K organic clicks / 451.3K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+16,817
Ad budget per month
$196.2K
Average search rank
45.3
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

88.9K

12-mo growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2024-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Vice President of Application Engineering

Marketing team size

Shows saved marketing team size.

238
2% of the company • 82 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 238.

Funding

Shows saved funding data.

Last raise
Post IPO Equity
8 years ago
Funding details
Amount raised
—
Last round
Post IPO Equity
Last fundraise
8 years ago

News

Shows saved company news.

Biz Buzz: GNC to close in the Westgate Mall
Dec 4, 2025 • Brainerd Dispatch
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
Nov 14, 2025 • Athletech News
GNC evaluating store leases of former S’pore franchise
Nov 4, 2025 • NutraIngredients.com
4.5%
Paid referral
1.4%
Social
0.7%

+22.7%

Monthly growth

+5.1%