Own and elevate brand storytelling with a performance edge, guiding creative across brand, product, and campaigns while keeping GNC modern and differentiated.

Lead integrated campaigns across brand, product, seasonal, and promotions to maximize engagement and ROI.
Protect and evolve brand identity across digital, retail, and emerging channels with testable, scalable assets.
Build and mentor a high performing internal team and manage external partners to accelerate speed to market.

Job Description

Responsibilities

Define and evolve GNC’s creative vision in alignment with brand strategy and business priorities.
Ensure creative direction supports both brand building and performance marketing objectives.
Translate marketing strategies into compelling creative frameworks, narratives, and executions.
Own and protect GNC’s brand identity across all channels and customer touchpoints.
Ensure consistency in tone, look, feel, and messaging across digital, retail, media, and owned channels.
Evolve brand expression to remain modern, relevant, and differentiated in the health & wellness space.
Lead creative strategy for eCommerce and digital performance channels, including paid media, site content, campaigns, and lifecycle marketing.
Partner with Performance Marketing and eCommerce teams to optimize creative for engagement, conversion, and ROI.
Ensure creative assets are designed for testing, iteration, and scale.
Leverage technology, data, and automation to improve creative performance, accelerate iteration, and drive operational efficiency.

Requirements

Bachelor’s Degree in Business, Marketing, Analytics or related field.
10+ years of progressive experience in creative leadership, brand, or marketing roles.
Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
Strong background supporting both brand marketing and performance-driven creative.
Experience leading internal creative teams and managing agency partners.

Nice to Have

Prior senior-level leadership experience preferred.
Health and wellness industry experience.
Omnichannel experience across brand and performance-driven creative.

GNC

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. We pride ourselves on offering the best solutions and support to help people take care of themselves, reach their goals and make the most of their self-care journey.With a mix of innovative, company-owned brands and exclusive third-party products easily accessible through a robust retail presence, strong wholesale partnerships and rapidly growing digital commerce, we continue to expand our solutions to more wellness seekers across North America and around the world.For more information on GNC, visit www.gnc.com or our career website at www.jobs.gnc.com. GNC is an equal opportunity/affirmative action employer, which will consider all qualified applicants for employment without discrimination and takes affirmative action to employ and advance in employment individuals without regard to race, color, national origin, religion, age, protected veteran status or physical or mental disability. A notice describing these and other employment rights under federal law can be viewed online.Equal Opportunity / Affirmative Action / Protected Veterans / Disabled Individuals Employer

Founded in 1935

Pittsburgh, Pennsylvania, USA

10K employees (238 in marketing)

www.gnc.com

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$196.2K

Traffic Source Mix

51.1%

Direct

42.2%

Referral

4.5%

Social

0.7%

Paid

1.4%

Headcount Trend

Current headcount: ~10.1K

Marketing Team

Marketing Team Size

181 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Post IPO Equity, 8 years ago

Funding History

Feb 2018
Post IPO Equity

Marketing jobs

Senior Creative Director

Corporate Communications Intern

Sr Director, Marketing Strategy

Manager, Tiktok Shop

Director of Public Relations

All marketing roles in the US

All marketing roles in the US

Senior Creative Director

Corporate Communications Intern

Sr Director, Marketing Strategy

Manager, Tiktok Shop

Director of Public Relations

Senior Creative Director

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Nice to Have

GNC

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Creative Director

Corporate Communications Intern

Sr Director, Marketing Strategy

Manager, Tiktok Shop

Director of Public Relations

Senior Creative Director

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Nice to Have

GNC

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News