Sr Director, Marketing at Provation | USA | $117K/yr – $217K/yr

Provation

Sr Director, Marketing

USA (On-site)

$117K/yr – $217K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive unified healthcare SaaS marketing strategy, aligning messaging and GTM across hospital/ASC markets to enable enterprise growth.

Own cross-channel strategy to build awareness, demand, and preference in healthcare systems.
Must-have: 8–12 years in B2B healthcare tech or SaaS with 5–8 years in leadership.
Standout: Proven ability to influence across functions and build market credibility with executives and clinicians.

Job Description

Responsibilities

Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.
Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
Support new product, feature, and partnership launches through coordinated marketing activation.
Provide market and customer insight to inform roadmap prioritization and commercial readiness.
Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.
Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.

Requirements

Bachelor’s Degree required
Master’s degree preferred
8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
Demonstrated success building and scaling marketing organizations, not just running mature ones
Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership
Proven ability to influence without authority and lead through complexity and change
Ability to 25-30% travel required

Preferred

Master’s degree preferred
8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
Proven ability to influence without authority and lead through complexity and change
Ability to travel 25-30%

Provation

3.3 Glassdoor

Provation is revolutionizing the way clinicians and care teams around the world work together to deliver quality healthcare for all. From pre-procedure patient intake to post-procedure follow-up, and everything in between, Provation’s data-driven solutions are proven to improve clinical workflows, staff satisfaction, and the patient experience.As the leading provider of integrated procedure documentation and workflow automation solutions, Provation is trusted globally in more than 5,000 hospitals, ambulatory surgery centers (ASCs), anesthesia groups, and medical offices, including nearly all of the Best Hospitals in the United States.In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare.For information on career opportunities, please visit https://careers.fortive.com/provation/

Founded in 1994

Minneapolis, Minnesota, USA

322 employees (12 in marketing)

www.provationmedical.com

61% recommend to a friend

86% CEO approval