Responsibilities

• Develops the marketing technology, operations and analytics vision, strategy, systems and analytics that enables intelligent decisions and accelerates growth
• Leads all marketing operations including marketing technology stack strategy, roadmap, administration, lead routing, scoring, segmentation, targeting, campaign tracking and attribution, marketing database contact, quality, data compliance (GDPR) and accuracy.
• Partners with field marketing to assist in developing omni-channel campaign strategy and plans.
• Accountable for data quality and accuracy across Marketing systems
• Drive marketing performance measurement to drive actionable insights with executive-level reporting
• Monitor, analyze and report on the marketing contribution to pipeline, program ROI, funnel efficiency, TAM penetration and goal achievement
• Partner with marketing leaders on long-term planning, strategy and infrastructure.
• Lead, mentor and develop a global marketing technology, operations and analytics team.

Requirements

• Ability to interact with senior management; strong communication and presentation skills.
• Advanced knowledge of Microsoft Excel and other MS Office tools
• Project management skills
• Strong knowledge of CRM, Salesforce.com preferred
• Strong ability to analyze quantitative data to determine program effectiveness, attribution, ROI

Preferred

• 12+ years progressive experience and demonstrated success/knowledge
• 7+ years managing and developing multi-discipline teams, preferably with international reach across multiple service types
• 6+ years of specialized/industry experience
• Bachelor’s degree (or equivalent experience)
• Master’s degree preferred