Responsibilities

• Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing.
• Lead lifecycle analytics across onboarding, activation, payment behavior, repeat origination, and retention.
• Develop attribution and incrementality frameworks to assess true marketing impact on originations and portfolio quality.
• Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin.
• Drive structured experimentation (A/B testing, holdouts, geo tests) across channels and customer journeys.
• Optimize media mix, segmentation, targeting, and creative performance using data-driven insights.
• Build forecasting models for originations, spend efficiency, and portfolio revenue impact.
• Lead development of unified marketing and customer datasets integrating media data, application data, underwriting outcomes, servicing behavior, and repayment performance.
• Define standardized metric definitions and implement reporting controls to ensure accuracy and regulatory readiness.
• Partner with Data Engineering to strengthen tracking, data pipelines, and automation.

Requirements

• 10+ years in marketing analytics, growth analytics, or fintech analytics.
• Deep expertise in digital performance marketing and lifecycle optimization.
• Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics).
• Experience building governed, scalable reporting environments.
• Advanced SQL and experience with BI tools and modern data warehouses.

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless