Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations—fostering a culture of experimentation, accountability, and transformation.
• Serve as an executive-facing leader, responsible for presenting lifecycle communications strategy, transformation roadmap, performance results, and financial impact to the Executive Leadership Team and senior stakeholders, ensuring visibility, alignment, and enterprise accountability.
• Define and govern enterprise communications strategy ensuring cohesive cross-channel journeys and prioritization of strategies per cohort that maximize incremental LTV.
• Standardize channel best practices and sequencing frameworks while reducing fragmentation and manual rule dependencies across channels.
• Drive process enhancements and integration improvements that increase execution speed, improve quality control, and elevate performance visibility across lifecycle programs.
• Expand the marketable base through always-on consent capture for email and SMS, and multi-channel re-engagement strategies.
• Own communications strategy across high-impact lifecycle events and tradeoff decisions that directly influence churn mitigation, retained margin, and long-term customer value.
• Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning, embedding rule-based and model-informed orchestration across channels.
• Partner with Advanced Analytics, MarTech, and IT to convert manual campaign logic into scalable decision frameworks that improve prioritization, arbitration, and personalization.
• Implement new automated, model-driven and AI-enabled tools to enhance audience targeting, prioritization, testing rigor, and creative automation—optimizing campaign automation by EOY.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
• 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of B2C marketing principles and best practices.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
• Experience in managing and mentoring high-performing marketing teams.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• In-depth knowledge of digital marketing channels and technologies.

Preferred

• MBA a plus.
• Industry-specific knowledge relevant to the company's products or services is highly desirable.