Senior Director, Growth Marketing (Alma)
BBG Ventures
New York City, NY (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
6 hrs ago
Sr. Director of Growth and Integrated Marketing
Los Angeles, CA (Hybrid)
$150K/yr – $200K/yrSenior LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth for a premium coffee brand by leading strategy and hands-on execution across channels.
- Own growth initiatives across channels from planning to execution.
- Must-have: Proven success in product and brand marketing with ROI focus.
- Standout: Experience in premium, lifestyle, or specialty coffee is a strong signal.
Job Description
Responsibilities
- Build the plan - Define how we grow across all channels
- Drive demand - Launch campaigns that bring in customers, not just clicks
- Get your hands dirty - Ads, email, content, promos, whatever it takes
- Created shared strategies - Align our various businesses and platforms to drive collective momentum
- Own the numbers – Drive growth and marketing ROI by maximizing lean budgets
- Fix what’s broken – If something isn’t working, you figure it out and adjust with urgency
- Support sales – Give teams what they need to close and convert
- Build a small, strong team – Hire, mentor, and keep things moving
- Protect the brand – Position products, launches, ads and messaging in a way that honors the brand and drives demand
Requirements
- Success in growing a business, not just managing campaigns
- Strong experience in product and brand marketing
- You’re comfortable switching between strategy and execution daily. You can build it, but you can also execute it yourself when needed.
- Strong understanding of retail, wholesale, and/or e-commerce (bonus if you’ve done all three!)
- Strong business instincts to think in terms of revenue, margins, and ROI, not just marketing metrics including the ability to manage a marketing budget.
- Comfortable using data to make decisions without overanalyzing
- You don’t wait for perfect conditions; you test, learn, and move
- Ability to read and speak English proficiently.
- Experience in a premium, lifestyle, or specialty food brand where aesthetic vibe and data-driven performance were treated as inseparable. If you’ve worked in specialty coffee, that is a huge plus!
Preferred
- Prior experience in premium, lifestyle, or specialty coffee brand
- Bonus if you have done all three (retail, wholesale, and/or e-commerce)
Benefits
- Medical, dental and vision insurance
- Company-paid long & short-term disability and life insurance
- Paid vacation and sick time
- Monthly cell phone allowance
- 401(k) eligible after 90 days of employment and a company match after one year
- 8 Paid holidays per year
- Commuter benefits
- Free bag of coffee each week with a discount on other items
- Employee Assistance Program
Peet's Coffee
For over 50 years our goal has been to offer the best coffees & teas in the world, without compromise. We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup. Collectively, we foster a culture based on authenticity that inspires people to unleash their unique, personal passions and expertise toward achieving our vision and mission. It takes talent and dedication from hundreds of Peetniks to make a single cup of Peet's coffee. Our values guide us on this journey. Join us!
