Responsibilities

• Seasonal GTM Strategy & Planning
• Lead the development of Athleta’s cross financial targets, brand priorities, and customer objectives.
• Defining key Seasonal Blueprint Own the creation and cross-functional alignment of the demand drivers, product priorities, storytelling moments, and commercial opportunities.
• Translate brand strategy, category plans, consumer insights, and macro trends into seasonal priorities and strategic direction.
• Ensure alignment between design and merchandising strategies, marketing storytelling, and commercial priorities to deliver a cohesive market approach.
• Commercial Strategy & Promotional Planning, including promotional strategy, demand-driving enterprise commercial plan Own the moments, and revenue-driving tactics.
• Partner with Finance, IM, Merchandising, and Integrated Marketing to ensure commercial strategies support revenue, margin, and inventory productivity goals.
• Establish promotional guardrails and decision frameworks that enable effective demand generation.
• Ensure marketing and promotional activities are strategically aligned to maximize both short-term performance and long-term brand equity.
• Customer Growth & File Strategy

Requirements

• 12–15+ years of experience in strategy, commercial planning, brand marketing,
• merchandising strategy, or business operations
• Experience leading enterprise-level planning or go-to-market processes
• Strong Background in omni-channel retail, apparel, or consumer brands
• Proven ability to translate data, insights, and financial targets into direction
• Demonstrated success driving cross-functional alignment and operational rigor
• Exceptional executive communication, influence, and stakeholder leadership skills

Preferred

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.