Responsibilities

• Own and manage the global marketing and media budget, ensuring optimal allocation across enterprise priorities, seasonal initiatives, and core business drivers.
• Define and lead a globally consistent investment governance model enabling transparency, accountability, and performance tracking.
• Design and implement an agile investment operating model that enables real-time decisioning based on performance signals.
• Partner with Finance and Commercial teams to align investment with revenue-driving priorities.
• Lead enterprise-level partnerships including DAAs, JBPs, and strategic platform agreements.
• Oversee global agency contracts and negotiations to unlock efficiencies and value-added opportunities.
• Standardize tools, processes, and reporting frameworks to enhance investment efficiency and scalability.
• Uncover and unlock incremental business value through media partnerships.
• Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
• Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement

Requirements

• 12+ years of experience in media investment, financial planning, or marketing operations—ideally in product technology, CPG, or high-growth consumer categories.
• Proven track record managing large global budgets and driving ROI improvements.
• Experience building agile investment models and dynamic budget frameworks.
• Strong financial acumen including forecasting, ROI modeling, and performance measurement.
• Expertise in agency management, contract negotiation, and enterprise partnerships.
• Experience in multinational, matrixed organizations with a proven ability to drive operational transformation.
• Exceptional leadership, communication, and stakeholder management skills.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media investment.
• Global budget oversight at a Fortune 500 or high-growth brand.
• Led investment governance or transformation at scale – e.g., implementing global budgeting systems, consolidating agency relationships, and building JBPs.
• Demonstrated success in driving measurable business impact through media investment optimization.

Preferred