Sr. Director of Demand Generation

Carlsbad, CA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Own demand-generation leadership to drive pipeline and revenue for a high-growth SaaS portfolio.

  • Own demand generation strategy across channels to meet pipeline targets
  • Must-have: 10+ years of B2B marketing with 5+ years in demand generation leadership
  • Standout: HubSpot deep hands-on expertise and evaluation of AI-powered MarTech"

Job Description

Responsibilities
  • Define and own the demand generation strategy across all channels to meet pipeline and revenue targets
  • Partner closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment on ICP, messaging, and pipeline goals
  • Build, mentor, and grow a team of demand generation managers and specialists
  • Present pipeline performance, forecasts, and strategic recommendations to executive leadership
  • Analytics & Performance Own MQL, SQL, pipeline, and CAC targets — report on performance weekly, monthly, and quarterly
  • Build and maintain dashboards that provide full-funnel visibility from impression to closed-won
  • Apply a rigorous test-and-learn methodology across campaigns, audiences, and creative
  • Partner with RevOps to ensure accurate attribution modeling and lead flow processes
  • Budget & Vendor Management Own the demand generation budget, optimizing spend across channels
  • Evaluate, negotiate, and manage relationships with agencies, media partners, and MarTech vendors
Requirements
  • 10+ years of B2B marketing experience, with 5+ years in demand generation leadership role
  • Proven track record of building and scaling pipeline generation programs at a high-growth SaaS or technology company
  • Experience managing small, high-impact teams including BDR managers, campaign managers, and events functions
  • Deep expertise in ABM, paid media, email marketing, and integrated campaign execution
  • Experience marketing to enterprise and/or mid-market buyers
  • Strong analytical mindset — comfortable owning revenue KPIs and making data-driven decisions
  • Excellent cross-functional communicator who can influence without authority
  • Deep hands-on experience with HubSpot as a core MarTech platform, with a strong understanding of how to maximize it across demand gen, nurture, and reporting
  • Forward-thinking approach to MarTech — able to evaluate and recommend tools that can enhance the stack, including AI-powered solutions for personalization, intent data, content, and campaign optimization
  • Ability to balance strategic thinking with hands-on execution
  • Strong people leader who invests in team development
Preferred
  • Nice to Have Experience in healthcare technology, health IT, or adjacent regulated industries
  • Familiarity with PLG (product-led growth) motions alongside sales-led strategies
LivTech logo

LivTech

LivTech is a collection of best-in-class solutions dedicated to investing in and providing operational expertise to a growing portfolio of healthcare-oriented SaaS software and services companies. We are focused on the needs of home health agencies, hospice and palliative providers, medical and physician groups along with assisted and senior living communities. With a collective experience of over 105 years, entrepreneur-led companies under the LivTech umbrella continue to grow and evolve with the ever-changing needs of the healthcare market. At LivTech, we take hiring seriously and follow a formal recruitment process for all job openings. Please be aware that there have been reports of fraudulent individuals posing as LivTech recruiters or employees. To protect yourself, keep the following in mind:✔️ Our hiring team only communicates through official company email addresses (@livtech.com)—never via unofficial channels like WhatsApp or personal emails.✔️ We never ask for payment or sensitive personal information during the hiring process.If you suspect fraudulent activity or receive a suspicious job offer, please send us a message. Stay vigilant and thank you for your interest in LivTech!

Knoxville, Tennessee, USA
71 employees (10 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
30.2%
Direct
54.3%
Referral
5%
Social
9.2%
Paid
1.2%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
10 (14% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
2